That’s the point of it, for me: the reason that drove me towards entrepreneurship and the whole startup world.

I come from an economics background, so in my 10+ years of experience in Marketing I have always been super data-driven, while building a loved brand. And that helped me achieve a track record of driving large marketing teams to deliver on business goals, and setting up highly efficient processes in a number of different markets like Travel, Retail, real estate and SaaS.

It’s been a wild, cross-country ride.

Sometimes there was no road ahead of us and we pushed on anyway. Some obstacles appeared almost out of nowhere. We got dirt in our wheels and under our nails more often than not. But we always got places because of the teamwork, the drive, and having a clear idea of where we wanted to go.

So I’ve seen exits, acquisitions, raises and having companies I worked in get profiled by some of the biggest newspapers in the world. But really, for me, it’s all been about the glory of the ride and the people I met along the way.