They are developing a sports betting-based social investment platform where users can find a list of experienced professional bettors they can invest in, both algorithms and humans, with profiles to suit all preferences and pockets. Every time one of them places a bet, that same bet is automatically replicated in their followers’ accounts.  It’s just like investing in a hedge fund. 

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The vast majority of people in sports betting make their decisions based on personal preferences rather than information. That’s a huge inefficiency and there are returns to be made by those who are able to gain an edge against the market. 

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BetMarkets are well on their way towards making sports betting an alternative investment with higher returns than S&P500 with lower volatility.